Devlyn Opticos Selects Karum Group LLC to Power Private Label Credit for its customers
Leading eyewear retailer seeking commercial and financial benefits of offering in-house credit while building customer loyalty
February 2010 - Karum Group LLC, a global credit management services company, has been selected as the credit services provider for Devlyn Opticos in Mexico for its software and services platform. Karum provides Devlyn Opticos with a seamless, one-stop solution to manage all its private label credit services including processing applications, activating accounts, billing, targeted marketing and collection services. With a loyal customer base and more than 600 retail outlets in Mexico, Devlyn is the premier provider of eyewear and now grants credit with flexible payment options to its customer base.
“There are a number of key retail brands in Mexico that drive innovation. Devlyn is one of those brands,” said Peter R. Johnson, Chairman and CEO of Karum, “and we are honored to partner with this leading retailer. Our strategy is to provide greater purchasing power for Devlyn’s customers, first-class customer service for these customers and significant commercial and financial benefits to Devlyn.”
Karum leverages its own credit processing platform to offer tailored, full-service consumer credit offerings including revolving, installment and, when applicable, commercial credit programs. All of which enable Devlyn Opticos to focus on what it does best; manufacturing quality products, supporting its customer base and enhancing brand loyalty. In addition to providing the technical infrastructure and credit center services, Karum’s portfolio management service enables Devlyn Opticos to confidently finance its credit program knowing that Karum’s portfolio analysts are monitoring risk, compliance and portfolio performance.
“While we have always offered a variety of payment options through our partnership with Mexican banks, we see this opportunity as unique,” said Michael Devlyn, President for Devlyn Opticos. “Now with our own private label credit program in place, we will be able to offer a Devlyn credit card to a wider segment of the market while maintaining a tighter relationship with our customers. We appreciate that Karum offers more than a credit management system. They have broad and deep experience and are proving to be an ideal business partner.”
About Karum
Karum provides integrated and cost effective solutions enabling retailers to drive increased revenues and gross margin ROI by offering private label consumer credit services to its customers.
Karum’s customers see private label credit card holders purchasing significantly more than the average cash or bank card customer. Karum offers a turnkey suite of credit management solutions including transaction processing, outsourced credit center capabilities, collection, portfolio management and consulting.
In contrast to banks or traditional transaction processors, Karum’s retail DNA enables the company to offer flexible and cost effective solutions that drive greater sales volume and profitability.
For more information on Karum, please visit www.karum.com.